Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dillard's
Shoe Carnival9/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fashion, Beauty, Home & More”
Has a subtitle
“Make room in your closet!”
28/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 65 characters.
Opens with a tight hook
First paragraph is 331 characters.
621 characters.
Enough substance
967 characters.
4 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.71 average.
4,445 ratings.
Enough ratings to be trusted
12,103 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 96 days ago.
Updated recently
Last update 542 days ago.
Generic notes: “Misc bugfixes and improvements”
Release notes say something
Generic notes: “Bug fixes and feature improvements.”
1 language.
Localised listing
2 languages.
35 MB.
Reasonable download size
14 MB.