Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Topia Compass
Morgan Stanley Matrix13/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 237 characters.
Opens with a tight hook
First paragraph is 257 characters.
1,869 characters.
Enough substance
1,935 characters.
15 bullet lines, 15 paragraph breaks.
Easy to scan
9 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.40 average.
Rating of 4.5 or higher
4.20 average.
5 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 117 days ago.
Updated recently
Last update 22 days ago.
Generic notes: “Improves location capture.”
Release notes say something
Generic notes: “Bug fixes and enhancements.”
1 language.
Localised listing
1 language.
60 MB.
Reasonable download size
17 MB.