Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
13/30 characters. A brand this well known can afford a short title.
Keyword part: “App Icons & Widget”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
Contains filler: “app”.
No wasted words
No filler words.
“Shortcut, Themes”
Has a subtitle
“Custom Themes, Icons, Quotes…”
16/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 163 characters.
Opens with a tight hook
First paragraph is 504 characters.
3,805 characters.
Enough substance
2,512 characters.
9 bullet lines, 13 paragraph breaks.
Easy to scan
9 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.87 average.
Rating of 4.5 or higher
4.60 average.
54,819 ratings.
Enough ratings to be trusted
525,404 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “This update contains some brand new Halloween-inspired themes. This up…”
Release notes say something
231 characters of release notes.
1 language.
Localised listing
17 languages.
626 MB.
Reasonable download size
152 MB.