Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
River: Buy Bitcoin
BitPay: Buy Bitcoin & EthereumBitPay: Buy Bitcoin & Ethereum
Self-Custody Crypto Wallet
18/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Buy Bitcoin”.
Carries a keyword, not only a brand
Keyword part: “Buy Bitcoin & Ethereum”.
No filler words.
No wasted words
No filler words.
“Invest with confidence”
Has a subtitle
“Self-Custody Crypto Wallet”
22/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 33 characters.
Opens with a tight hook
First paragraph is 79 characters.
2,276 characters.
Enough substance
3,117 characters.
1 bullet lines, 11 paragraph breaks.
Easy to scan
19 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.34 average.
8,889 ratings.
Enough ratings to be trusted
3,661 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 8 days ago.
143 characters of release notes.
Release notes say something
Generic notes: “Feature enhancements and bug fixes”
1 language.
Localised listing
1 language.
141 MB.
Reasonable download size
87 MB.