Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
River: Buy Bitcoin
Swan Bitcoin: Buy & SaveSwan Bitcoin: Buy & Save
Invest. Learn. Secure. Retire.
18/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Buy Bitcoin”.
Carries a keyword, not only a brand
Keyword part: “Buy & Save”.
No filler words.
No wasted words
No filler words.
“Invest with confidence”
Has a subtitle
“Invest. Learn. Secure. Retire.”
22/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 33 characters.
Opens with a tight hook
First paragraph is 38 characters.
2,276 characters.
Enough substance
3,035 characters.
1 bullet lines, 11 paragraph breaks.
Easy to scan
13 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.82 average.
8,889 ratings.
Enough ratings to be trusted
4,058 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 23 days ago.
143 characters of release notes.
Release notes say something
Generic notes: “Various bug fixes and improvements”
1 language.
Localised listing
1 language.
141 MB.
Reasonable download size
132 MB.