Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Browser Pro Fast & Secure
Pure Web Browser25/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fast & Secure Browser”
Has a subtitle
“Lite & Fast Internet Browsing”
21/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “fast”, “secure”, “browser”.
Adds new keywords
No words repeated from the title.
First paragraph is 195 characters.
Opens with a tight hook
First paragraph is 211 characters.
3,248 characters.
Enough substance
1,079 characters.
12 bullet lines, 15 paragraph breaks.
Easy to scan
26 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.27 average.
868 ratings.
Enough ratings to be trusted
62 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 107 days ago.
Updated recently
Last update 606 days ago.
73 characters of release notes.
Release notes say something
Generic notes: “Updated app description.”
1 language.
Localised listing
1 language.
53 MB.
Reasonable download size
7 MB.