Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
26/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Easy-To-Use Grooming Software”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “software”.
First paragraph is 23 characters.
Opens with a tight hook
First paragraph is 362 characters.
1,566 characters.
Enough substance
3,217 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
11 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.77 average.
24 ratings.
Enough ratings to be trusted
1,096 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “1 Show the total number of pets in the Monthly View.”
Release notes say something
Generic notes: “Performance improvements and bug fixes”
1 language.
Localised listing
1 language.
167 MB.
Reasonable download size
185 MB.