Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Phoenix Wallet
Nunchuk Bitcoin Wallet14/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Bitcoin wallet from the future”
Has a subtitle
“Multisig self-custody”
30/30 characters used.
Uses the 30 characters
21/30 characters used.
Repeats title words: “wallet”.
Adds new keywords
No words repeated from the title.
First paragraph is 238 characters.
Opens with a tight hook
First paragraph is 49 characters.
941 characters.
Enough substance
1,818 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
11 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.20 average.
Rating of 4.5 or higher
4.84 average.
75 ratings.
Enough ratings to be trusted
573 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 3 days ago.
65 characters of release notes.
Release notes say something
Generic notes: “- Inheritance: use your own hardware signing device as the inheritance…”
7 languages.
Localised listing
1 language.
60 MB.
Reasonable download size
135 MB.