Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The Xpat App
InterNationsOnly The Xpat App
Both fight for
No overlap. These two are not chasing the same searches.
Only InterNations
12/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Meet internationals at events”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 301 characters.
Opens with a tight hook
First paragraph is 67 characters.
783 characters.
Enough substance
2,015 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
5 bullet lines, 24 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.61 average.
388 ratings.
Enough ratings to be trusted
5,192 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 998 days ago.
Updated recently
Last update 73 days ago.
Generic notes: “This latest version includes bug fixes for an improved user experience…”
Release notes say something
Generic notes: “Fixed photo uploads and improved link handling.”
1 language.
Localised listing
1 language.
30 MB.
Reasonable download size
4 MB.