Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The Xpat App
Black KnowledgeOnly The Xpat App
Both fight for
No overlap. These two are not chasing the same searches.
12/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
Could not read the store page.
17/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 301 characters.
Opens with a tight hook
First paragraph is 63 characters.
783 characters.
Enough substance
1,210 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.36 average.
388 ratings.
Enough ratings to be trusted
11 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 998 days ago.
Updated recently
Last update 30 days ago.
Generic notes: “This latest version includes bug fixes for an improved user experience…”
Release notes say something
219 characters of release notes.
1 language.
Localised listing
1 language.
30 MB.
Reasonable download size
96 MB.