Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The Xpat App
Be You Social12/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
“Social Networking”
17/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “social”.
First paragraph is 301 characters.
Opens with a tight hook
First paragraph is 223 characters.
783 characters.
Enough substance
1,706 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.22 average.
388 ratings.
Enough ratings to be trusted
23 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 998 days ago.
Updated recently
Last update 87 days ago.
Generic notes: “This latest version includes bug fixes for an improved user experience…”
Release notes say something
Generic notes: “Performance improvements Minor UI enhancements Stability updates for a…”
1 language.
Localised listing
1 language.
30 MB.
Reasonable download size
223 MB.