Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wallester
Mi Clip: Pay With Your Mobile9/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Pay With Your Mobile”.
No filler words.
No wasted words
No filler words.
“Corporate Expense Management”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 292 characters.
Opens with a tight hook
First paragraph is 81 characters.
1,521 characters.
Enough substance
1,283 characters.
9 bullet lines, 7 paragraph breaks.
Easy to scan
15 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
5.00 average.
5 ratings.
Enough ratings to be trusted
10 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “Regular update to improve system stability and performance, enhance ov…”
Release notes say something
85 characters of release notes.
25 languages.
Localised listing
2 languages.
230 MB.
Reasonable download size
181 MB.