Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
8/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“General Aviation”
Has a subtitle
“Civil Aviation Tracking”
16/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 30 characters.
Opens with a tight hook
First paragraph is 48 characters.
1,385 characters.
Enough substance
2,357 characters.
3 bullet lines, 8 paragraph breaks.
Easy to scan
7 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
2.00 average.
Rating of 4.5 or higher
5.00 average.
1 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 244 days ago.
Updated recently
Last update 172 days ago.
Generic notes: “iPad keyboard bug fixed”
Release notes say something
Generic notes: “Minor updates to UI”
1 language.
Localised listing
1 language.
7 MB.
Reasonable download size
149 MB.