Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
8/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “FAA Pilot Reference”.
No filler words.
No wasted words
No filler words.
“General Aviation”
Has a subtitle
“Aviation Regulations”
16/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 30 characters.
Opens with a tight hook
First paragraph is 165 characters.
1,385 characters.
Enough substance
1,819 characters.
3 bullet lines, 8 paragraph breaks.
Easy to scan
15 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.00 average.
Rating of 4.5 or higher
4.74 average.
1 ratings.
Enough ratings to be trusted
1,106 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 244 days ago.
Updated recently
Last update 225 days ago.
Generic notes: “iPad keyboard bug fixed”
Release notes say something
859 characters of release notes.
1 language.
Localised listing
1 language.
7 MB.
Reasonable download size
134 MB.