Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Clear: Social Skincare Tracker
SkinTheory Skin + Acne RoutineSkinTheory Skin + Acne Routine
Skincare Tracker + Journal
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Social Skincare Tracker”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Track your skincare routine”
Has a subtitle
“Skincare Tracker + Journal”
27/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “skincare”.
Adds new keywords
No words repeated from the title.
First paragraph is 76 characters.
Opens with a tight hook
First paragraph is 227 characters.
3,974 characters.
Enough substance
2,904 characters.
18 bullet lines, 34 paragraph breaks.
Easy to scan
14 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.49 average.
Rating of 4.5 or higher
4.53 average.
43 ratings.
Enough ratings to be trusted
53 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 35 days ago.
Updated recently
Last update 2 days ago.
695 characters of release notes.
Release notes say something
Generic notes: “Added Feature: Fancy Routine Reminders”
1 language.
Localised listing
1 language.
62 MB.
Reasonable download size
50 MB.