Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
My Buffalo
Ridha Alwan Coffee10/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Iraq’s First Coffee App”
12/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “coffee”.
First paragraph is 243 characters.
Opens with a tight hook
First paragraph is 223 characters.
732 characters.
Enough substance
1,800 characters.
7 bullet lines, 1 paragraph breaks.
Easy to scan
5 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.36 average.
Rating of 4.5 or higher
4.37 average.
25 ratings.
Enough ratings to be trusted
35 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 257 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “Improved user experience.”
Release notes say something
208 characters of release notes.
1 language.
Localised listing
2 languages.
7 MB.
Reasonable download size
65 MB.