Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
16/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Create your own country”
Has a subtitle
“Turn based strategy war game”
23/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 285 characters.
Opens with a tight hook
First paragraph is 211 characters.
1,855 characters.
Enough substance
3,025 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
5 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
5 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.53 average.
Rating of 4.5 or higher
4.31 average.
1,959 ratings.
Enough ratings to be trusted
536 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 338 days ago.
Updated recently
Last update 225 days ago.
Generic notes: “Code optimization”
Release notes say something
560 characters of release notes.
1 language.
Localised listing
1 language.
40 MB.
Reasonable download size
229 MB.