Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Package tracker: Parcels Hub
AfterShip Package Tracker28/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Parcels Hub”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 133 characters.
Opens with a tight hook
First paragraph is 85 characters.
2,290 characters.
Enough substance
3,834 characters.
5 bullet lines, 10 paragraph breaks.
Easy to scan
60 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.73 average.
1,299 ratings.
Enough ratings to be trusted
163,477 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 4 days ago.
206 characters of release notes.
Release notes say something
Generic notes: “## Fix - Improved user experience of some features”
10 languages.
Localised listing
12 languages.
30 MB.
Reasonable download size
97 MB.