Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Package tracker: Parcels Hub
My Package Delivery TrackerMy Package Delivery Tracker
Track Shipment on Mobile App
28/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Parcels Hub”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Track Shipment on Mobile App”
Could not read the store page.
Uses the 30 characters
28/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 133 characters.
Opens with a tight hook
First paragraph is 137 characters.
2,290 characters.
Enough substance
2,154 characters.
5 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.43 average.
1,299 ratings.
Enough ratings to be trusted
10,848 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 9 days ago.
206 characters of release notes.
Release notes say something
Generic notes: “We squashed some bugs and made the app better overall.”
10 languages.
Localised listing
8 languages.
30 MB.
Reasonable download size
95 MB.