Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Active911 ActiveTeam
FireSync Shift CalendarOnly Active911 ActiveTe
Both fight for
No overlap. These two are not chasing the same searches.
20/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Full-Featured Calendar”
12/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “calendar”.
First paragraph is 170 characters.
Opens with a tight hook
First paragraph is 435 characters.
373 characters.
Enough substance
3,629 characters.
5 bullet lines, 1 paragraph breaks.
Easy to scan
10 bullet lines, 18 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.93 average.
Rating of 4.5 or higher
4.79 average.
14 ratings.
Enough ratings to be trusted
9,113 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 28 days ago.
204 characters of release notes.
Release notes say something
Generic notes: “This update includes minor enhancements and bug fixes.”
5 languages.
Localised listing
0 languages.
6 MB.
Reasonable download size
176 MB.