Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Second Cup Egypt
Dunkin North Africa16/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Order,Earnpoints & Get Rewards”
12/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 40 characters.
Opens with a tight hook
First paragraph is 129 characters.
353 characters.
Enough substance
1,048 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
7 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.23 average.
Rating of 4.5 or higher
4.07 average.
22 ratings.
Enough ratings to be trusted
45 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 115 days ago.
Updated recently
Last update 46 days ago.
Generic notes: “New in-app icons and bug fixes.”
Release notes say something
143 characters of release notes.
1 language.
Localised listing
1 language.
51 MB.
Reasonable download size
109 MB.