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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Second Cup Egypt
Cilantro: Ordering & Rewards
Second Cup Egypt icon

Second Cup Egypt

Second Cup Coffee Company Inc., The

4,867m55/100 · Base Camp
Full audit →
+2,301 m ahead
Cilantro: Ordering & Rewards icon

Cilantro: Ordering & Rewards

Order, Scan, Earn, Redeem

7,168m81/100 · High Camp
Full audit →
Section by section
82
Title ▶
100
55
Description ▶
87
36
Screenshots ▶
50
51
Ratings ▶
78
55
Freshness ▶
100
44
Reach
44
The numbers
4.23Rating4.72
22Ratings231
3Screenshots4
4 mo agoLast update10 days ago
1Languages1
51 MBSize56 MB
Keywords in title + subtitle

Only Second Cup Egypt

Both fight for

No overlap. These two are not chasing the same searches.

Check by check
Improve

16/30 characters used.

Title
Uses the 30 characters
Good

28/30 characters used.

Good

Title is the name alone.

Title
Carries a keyword, not only a brand
Good

Keyword part: “Ordering & Rewards”.

Good

No filler words.

Title
No wasted words
Good

No filler words.

No data

Could not read the store page.

Subtitle
Has a subtitle
Good

“Order, Scan, Earn, Redeem”

No data

Could not read the store page.

Subtitle
Uses the 30 characters
Good

25/30 characters used.

No data

Could not read the store page.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 40 characters.

Description
Opens with a tight hook
Good

First paragraph is 127 characters.

Fix

353 characters.

Description
Enough substance
Good

1,033 characters.

Improve

0 bullet lines, 7 paragraph breaks.

Description
Easy to scan
Good

4 bullet lines, 8 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Fix

3/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

4/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Fix

0 iPad screenshots.

Screenshots
iPad screenshots
Fix

0 iPad screenshots.

Improve

4.23 average.

Ratings
Rating of 4.5 or higher
Good

4.72 average.

Fix

22 ratings.

Ratings
Enough ratings to be trusted
Fix

231 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Improve

Last update 115 days ago.

Freshness
Updated recently
Good

Last update 10 days ago.

Fix

Generic notes: “New in-app icons and bug fixes.”

Freshness
Release notes say something
Good

190 characters of release notes.

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

51 MB.

Reach
Reasonable download size
Good

56 MB.