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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Second Cup Egypt
GoodsMart
+266 m ahead
Second Cup Egypt icon

Second Cup Egypt

Second Cup Coffee Company Inc., The

4,867m55/100 · Base Camp
Full audit →
GoodsMart icon

GoodsMart

Food & Drink

4,601m52/100 · Base Camp
Full audit →
Section by section
82
◀ Title
29
55
◀ Description
30
36
Screenshots ▶
50
51
Ratings
51
55
Freshness ▶
79
44
Reach ▶
63
The numbers
4.23Rating4.29
22Ratings24
3Screenshots4
4 mo agoLast update4 mo ago
1Languages2
51 MBSize79 MB
Keywords in title + subtitle

Only Second Cup Egypt

Both fight for

No overlap. These two are not chasing the same searches.

Only GoodsMart

Check by check
Improve

16/30 characters used.

Title
Uses the 30 characters
Fix

9/30 characters used.

Good

Title is the name alone.

Title
Carries a keyword, not only a brand
Fix

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

No data

Could not read the store page.

Subtitle
Has a subtitle
Good

“Food & Drink”

No data

Could not read the store page.

Subtitle
Uses the 30 characters
Fix

12/30 characters used.

No data

Could not read the store page.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 40 characters.

Description
Opens with a tight hook
Fix

First paragraph is 566 characters.

Fix

353 characters.

Description
Enough substance
Improve

566 characters.

Improve

0 bullet lines, 7 paragraph breaks.

Description
Easy to scan
Fix

0 bullet lines, 0 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Fix

3/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

4/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Fix

0 iPad screenshots.

Screenshots
iPad screenshots
Fix

0 iPad screenshots.

Improve

4.23 average.

Ratings
Rating of 4.5 or higher
Improve

4.29 average.

Fix

22 ratings.

Ratings
Enough ratings to be trusted
Fix

24 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Improve

Last update 115 days ago.

Freshness
Updated recently
Improve

Last update 114 days ago.

Fix

Generic notes: “New in-app icons and bug fixes.”

Freshness
Release notes say something
Good

227 characters of release notes.

Fix

1 language.

Reach
Localised listing
Fix

2 languages.

Good

51 MB.

Reach
Reasonable download size
Good

79 MB.