Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Jollibee - Order & Rewards
El Pollo Loco - Loco RewardsJollibee - Order & Rewards
Pickup, Delivery & Rewards
26/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Order & Rewards”.
Carries a keyword, not only a brand
Keyword part: “Loco Rewards”.
No filler words.
No wasted words
No filler words.
“Pickup, Delivery & Rewards”
Has a subtitle
“Food & Drink”
26/30 characters used.
Uses the 30 characters
12/30 characters used.
Repeats title words: “rewards”.
Adds new keywords
No words repeated from the title.
First paragraph is 147 characters.
Opens with a tight hook
First paragraph is 35 characters.
1,465 characters.
Enough substance
499 characters.
7 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.86 average.
40,410 ratings.
Enough ratings to be trusted
114,851 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 39 days ago.
Generic notes: “General bug fixes and enhancements”
Release notes say something
107 characters of release notes.
1 language.
Localised listing
1 language.
94 MB.
Reasonable download size
104 MB.