Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fig: Food Scanner & Recipes
Gluten Free, FODMAP & Allergy
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Food Scanner & Recipes”.
Carries a keyword, not only a brand
Keyword part: “Diet & Food Scanner”.
No filler words.
No wasted words
No filler words.
“Gluten Free, FODMAP & Allergy”
Has a subtitle
“FODMAP, Gluten, Vegan & More!”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 155 characters.
Opens with a tight hook
First paragraph is 46 characters.
3,944 characters.
Enough substance
2,144 characters.
5 bullet lines, 18 paragraph breaks.
Easy to scan
2 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.62 average.
16,429 ratings.
Enough ratings to be trusted
1,841 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 14 days ago.
153 characters of release notes.
Release notes say something
Generic notes: “Fixes improve app stability and startup.”
1 language.
Localised listing
1 language.
229 MB.
Reasonable download size
64 MB.