Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CityMD Urgent Care
MyNorthwellBoth fight for
No overlap. These two are not chasing the same searches.
Only MyNorthwell
18/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 69 characters.
Opens with a tight hook
First paragraph is 188 characters.
880 characters.
Enough substance
908 characters.
5 bullet lines, 11 paragraph breaks.
Easy to scan
8 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.49 average.
Rating of 4.5 or higher
3.51 average.
3,049 ratings.
Enough ratings to be trusted
623 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Bug fixes and Live chat functionality”
Release notes say something
Generic notes: “Miscellaneous fixes and improvements.”
3 languages.
Localised listing
3 languages.
90 MB.
Reasonable download size
167 MB.