Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mastodon
Bluesky Social8/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Where conversations happen”
Has a subtitle
“Social that's actually social”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “social”.
First paragraph is 175 characters.
Opens with a tight hook
First paragraph is 164 characters.
2,958 characters.
Enough substance
1,283 characters.
0 bullet lines, 26 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
3.88 average.
13,480 ratings.
Enough ratings to be trusted
13,741 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 54 days ago.
Updated recently
Last update 8 days ago.
114 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and improvements”
46 languages.
Localised listing
38 languages.
110 MB.
Reasonable download size
94 MB.