Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mastodon
VERO8/30 characters used.
Uses the 30 characters
4/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Where conversations happen”
Has a subtitle
“Social without Ads”
26/30 characters used.
Uses the 30 characters
18/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 175 characters.
Opens with a tight hook
First paragraph is 31 characters.
2,958 characters.
Enough substance
399 characters.
0 bullet lines, 26 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.17 average.
13,480 ratings.
Enough ratings to be trusted
1,530 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 54 days ago.
Updated recently
Last update 25 days ago.
114 characters of release notes.
Release notes say something
Generic notes: “Various bug fixes and improvements.”
46 languages.
Localised listing
13 languages.
110 MB.
Reasonable download size
391 MB.