Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
10/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Entertainment”
Has a subtitle
“Loyalty App by PepsiCo”
13/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “pepsico”.
First paragraph is 306 characters.
Opens with a tight hook
First paragraph is 54 characters.
1,576 characters.
Enough substance
737 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
4 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.97 average.
Rating of 4.5 or higher
2.46 average.
433 ratings.
Enough ratings to be trusted
52 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 294 days ago.
Updated recently
Last update 85 days ago.
Generic notes: “Minor bug fixes and enhancements”
Release notes say something
210 characters of release notes.
1 language.
Localised listing
2 languages.
68 MB.
Reasonable download size
72 MB.