Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
25/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “device switch”.
Carries a keyword, not only a brand
Keyword part: “Smart Switch”.
No filler words.
No wasted words
No filler words.
“move contact,photos,videos”
Has a subtitle
“Quick Start Transfer My Data”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 236 characters.
Opens with a tight hook
First paragraph is 213 characters.
454 characters.
Enough substance
1,126 characters.
3 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.00 average.
182 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 106 days ago.
Updated recently
Last update 400 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
Generic notes: “Fixed bugs and optimized app experience.”
33 languages.
Localised listing
26 languages.
12 MB.
Reasonable download size
26 MB.