Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
21/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
Could not read the store page.
Has a subtitle
“Quick & Professional Estimates”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “estimates”.
First paragraph is 333 characters.
Opens with a tight hook
First paragraph is 231 characters.
3,372 characters.
Enough substance
1,898 characters.
15 bullet lines, 15 paragraph breaks.
Easy to scan
12 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.85 average.
11,378 ratings.
Enough ratings to be trusted
2,939 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 10 days ago.
206 characters of release notes.
Release notes say something
689 characters of release notes.
14 languages.
Localised listing
19 languages.
87 MB.
Reasonable download size
48 MB.