Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ralph Lauren: Luxury Shopping
J.CrewRalph Lauren: Luxury Shopping
Ralph Lauren Corporation
29/30 characters used.
Uses the 30 characters
6/30 characters used.
Keyword part: “Luxury Shopping”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Access to exclusive drops”
Could not read the store page.
Uses the 30 characters
25/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 139 characters.
1,910 characters.
Enough substance
884 characters.
24 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
3.08 average.
59,138 ratings.
Enough ratings to be trusted
906 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “This release includes optimizations and bug fixes to improve the app's…”
Release notes say something
71 characters of release notes.
1 language.
Localised listing
1 language.
154 MB.
Reasonable download size
161 MB.