Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ralph Lauren: Luxury Shopping
Banana Republic: Shop ApparelBanana Republic: Shop Apparel
Clothing For Women & Men
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Luxury Shopping”.
Carries a keyword, not only a brand
Keyword part: “Shop Apparel”.
No filler words.
No wasted words
No filler words.
“Shop Designer Clothing & More”
Has a subtitle
“Clothing For Women & Men”
29/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 247 characters.
1,910 characters.
Enough substance
977 characters.
24 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.87 average.
59,138 ratings.
Enough ratings to be trusted
147,829 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “This release includes optimizations and bug fixes to improve the app's…”
Release notes say something
74 characters of release notes.
1 language.
Localised listing
2 languages.
154 MB.
Reasonable download size
325 MB.