Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ralph Lauren: Luxury Shopping
Lacoste USA: Polos & SneakersLacoste USA: Polos & Sneakers
Fashion, Tennis, Sportswear
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Luxury Shopping”.
Carries a keyword, not only a brand
Keyword part: “Polos & Sneakers”.
No filler words.
No wasted words
No filler words.
“Shop Designer Clothing & More”
Has a subtitle
“Fashion, Tennis, Sportswear”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 313 characters.
1,910 characters.
Enough substance
3,447 characters.
24 bullet lines, 6 paragraph breaks.
Easy to scan
6 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.82 average.
59,138 ratings.
Enough ratings to be trusted
1,432 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “This release includes optimizations and bug fixes to improve the app's…”
Release notes say something
Generic notes: “Enjoy a smoother shopping experience with an improved checkout, new me…”
1 language.
Localised listing
2 languages.
154 MB.
Reasonable download size
78 MB.