Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ralph Lauren: Luxury Shopping
Neiman Marcus | Luxury FashionNeiman Marcus | Luxury Fashion
Designer Collections & More
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Luxury Shopping”.
Carries a keyword, not only a brand
Keyword part: “Luxury Fashion”.
No filler words.
No wasted words
No filler words.
“Shop Designer Clothing & More”
Has a subtitle
“Designer Collections & More”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 225 characters.
1,910 characters.
Enough substance
1,387 characters.
24 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.41 average.
59,138 ratings.
Enough ratings to be trusted
5,396 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “This release includes optimizations and bug fixes to improve the app's…”
Release notes say something
152 characters of release notes.
1 language.
Localised listing
1 language.
154 MB.
Reasonable download size
124 MB.