Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EquateAccess
SafeNet MobilePASSOnly EquateAccess
Both fight for
No overlap. These two are not chasing the same searches.
Only SafeNet MobilePASS
12/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Multifactor authentication”
Has a subtitle
“Productivity”
26/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 225 characters.
Opens with a tight hook
First paragraph is 412 characters.
1,623 characters.
Enough substance
872 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
1 iPad screenshots.
1.28 average.
Rating of 4.5 or higher
2.28 average.
215 ratings.
Enough ratings to be trusted
114 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 10 days ago.
242 characters of release notes.
Release notes say something
Generic notes: “This release includes security fixes and stability improvements.”
22 languages.
Localised listing
1 language.
133 MB.
Reasonable download size
3 MB.