Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MarginEdge
Toast NowOnly MarginEdge
Both fight for
No overlap. These two are not chasing the same searches.
Only Toast Now
10/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 109 characters.
Opens with a tight hook
First paragraph is 198 characters.
357 characters.
Enough substance
1,175 characters.
5 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.93 average.
560 ratings.
Enough ratings to be trusted
11,697 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 2 days ago.
233 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
1 language.
Localised listing
4 languages.
126 MB.
Reasonable download size
216 MB.