Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Crisis24 Horizon Mobile
Glean Work23/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“The Work AI platform”
12/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “work”.
First paragraph is 154 characters.
Opens with a tight hook
First paragraph is 42 characters.
1,523 characters.
Enough substance
916 characters.
9 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
3 iPad screenshots.
3.29 average.
Rating of 4.5 or higher
4.60 average.
35 ratings.
Enough ratings to be trusted
68 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 30 days ago.
Generic notes: “Enhancements around feature evolution.”
Release notes say something
Generic notes: “Added telemetry for app start.”
31 languages.
Localised listing
1 language.
89 MB.
Reasonable download size
17 MB.