Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Crisis24 Horizon Mobile
Microsoft Loop23/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Think, plan & create together”
12/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 154 characters.
Opens with a tight hook
First paragraph is 52 characters.
1,523 characters.
Enough substance
1,660 characters.
9 bullet lines, 8 paragraph breaks.
Easy to scan
5 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.29 average.
Rating of 4.5 or higher
4.62 average.
35 ratings.
Enough ratings to be trusted
4,962 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “Enhancements around feature evolution.”
Release notes say something
Generic notes: “• General quality and performance enhancements.”
31 languages.
Localised listing
33 languages.
89 MB.
Reasonable download size
165 MB.