Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
9/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business”
Could not read the store page.
Uses the 30 characters
8/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 129 characters.
Opens with a tight hook
First paragraph is 661 characters.
855 characters.
Enough substance
661 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.48 average.
Rating of 4.5 or higher
3.50 average.
25 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 100 days ago.
Updated recently
Last update 199 days ago.
Generic notes: “We updated the app with the latest features, bug fixes, and performanc…”
Release notes say something
Generic notes: “Bug fixes and general updates. We are iterating quickly to provide a b…”
26 languages.
Localised listing
1 language.
104 MB.
Reasonable download size
51 MB.