Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
9/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The official United Aviate app”
Has a subtitle
“Business”
30/30 characters used.
Uses the 30 characters
8/30 characters used.
Repeats title words: “aviate”.
Adds new keywords
No words repeated from the title.
First paragraph is 129 characters.
Opens with a tight hook
First paragraph is 204 characters.
855 characters.
Enough substance
2,046 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
18 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.48 average.
Rating of 4.5 or higher
2.37 average.
25 ratings.
Enough ratings to be trusted
27 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 100 days ago.
Updated recently
Last update 158 days ago.
Generic notes: “We updated the app with the latest features, bug fixes, and performanc…”
Release notes say something
Generic notes: “Support for latest apple devices”
26 languages.
Localised listing
1 language.
104 MB.
Reasonable download size
4 MB.