Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Spruce – Mobile banking
River: Buy BitcoinSpruce – Mobile banking
Spruce up your financial life
23/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “Mobile banking”.
Carries a keyword, not only a brand
Keyword part: “Buy Bitcoin”.
No filler words.
No wasted words
No filler words.
“Spruce up your financial life”
Has a subtitle
“Invest with confidence”
29/30 characters used.
Uses the 30 characters
22/30 characters used.
Repeats title words: “spruce”.
Adds new keywords
No words repeated from the title.
First paragraph is 359 characters.
Opens with a tight hook
First paragraph is 33 characters.
3,889 characters.
Enough substance
2,276 characters.
10 bullet lines, 9 paragraph breaks.
Easy to scan
1 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.53 average.
Rating of 4.5 or higher
4.88 average.
5,308 ratings.
Enough ratings to be trusted
8,889 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 30 days ago.
Updated recently
Last update 1 days ago.
409 characters of release notes.
Release notes say something
143 characters of release notes.
1 language.
Localised listing
1 language.
308 MB.
Reasonable download size
141 MB.