Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Spruce – Mobile banking
Ingo Money - Cash Checks23/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Mobile banking”.
Carries a keyword, not only a brand
Keyword part: “Cash Checks”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 359 characters.
Opens with a tight hook
First paragraph is 41 characters.
3,889 characters.
Enough substance
2,909 characters.
10 bullet lines, 9 paragraph breaks.
Easy to scan
1 bullet lines, 0 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.53 average.
Rating of 4.5 or higher
4.23 average.
5,308 ratings.
Enough ratings to be trusted
9,589 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 30 days ago.
Updated recently
Last update 18 days ago.
409 characters of release notes.
Release notes say something
Generic notes: “- Bug Fixes and Improvements”
1 language.
Localised listing
1 language.
308 MB.
Reasonable download size
36 MB.