Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
First Table
GAIL's Bakery11/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Save 50% at top restaurants”
Has a subtitle
“Food & Drink”
27/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 198 characters.
Opens with a tight hook
First paragraph is 80 characters.
2,717 characters.
Enough substance
539 characters.
7 bullet lines, 11 paragraph breaks.
Easy to scan
3 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.27 average.
100 ratings.
Enough ratings to be trusted
51 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 5 days ago.
205 characters of release notes.
Release notes say something
Generic notes: “App improvments and fixes”
1 language.
Localised listing
1 language.
134 MB.
Reasonable download size
50 MB.