Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dropbox: Cloud Storage Backup
File Transfer & Photo Drive
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Cloud Storage & Saver”.
Carries a keyword, not only a brand
Keyword part: “Cloud Storage Backup”.
No filler words.
No wasted words
No filler words.
“Cloud Storage for Photos&Files”
Has a subtitle
“File Transfer & Photo Drive”
30/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “cloud”, “storage”.
Adds new keywords
No words repeated from the title.
First paragraph is 116 characters.
Opens with a tight hook
First paragraph is 312 characters.
1,972 characters.
Enough substance
2,545 characters.
13 bullet lines, 4 paragraph breaks.
Easy to scan
5 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
7 iPad screenshots.
2.96 average.
Rating of 4.5 or higher
4.80 average.
221 ratings.
Enough ratings to be trusted
910,779 ratings.
No recent written reviews available.
Recent reviews are positive
Last 40 written reviews average 3.9★.
Last update 22 days ago.
Updated recently
Last update 6 days ago.
Generic notes: “Added the option to set Files as the app's launch page. Fixed an occas…”
Release notes say something
178 characters of release notes.
9 languages.
Localised listing
20 languages.
176 MB.
Reasonable download size
229 MB.