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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Howl Creator App
Masterplan: Launch a Business
Howl Creator App icon

Howl Creator App

Make commerce links on-the-go

5,752m65/100 · Camp II
Full audit →
+796 m ahead
Masterplan: Launch a Business icon

Masterplan: Launch a Business

Make your first $10k/mo

6,548m74/100 · High Camp
Full audit →
Section by section
71
Title ▶
100
100
◀ Subtitle
89
67
Description ▶
77
64
Screenshots ▶
76
70
Ratings ▶
78
16
Freshness
16
44
Reach
44
The numbers
4.86Rating4.81
28Ratings187
6Screenshots6
1.9 yr agoLast update1 yr ago
1Languages1
26 MBSize148 MB
Keywords in title + subtitle

Only Howl Creator App

Both fight for

No overlap. These two are not chasing the same searches.

Check by check
Improve

16/30 characters used.

Title
Uses the 30 characters
Good

29/30 characters used.

Good

Title is the name alone.

Title
Carries a keyword, not only a brand
Good

Keyword part: “Launch a Business”.

Fix

Contains filler: “app”.

Title
No wasted words
Good

No filler words.

Good

“Make commerce links on-the-go”

Subtitle
Has a subtitle
Good

“Make your first $10k/mo”

Good

29/30 characters used.

Subtitle
Uses the 30 characters
Improve

23/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 144 characters.

Description
Opens with a tight hook
Good

First paragraph is 54 characters.

Improve

471 characters.

Description
Enough substance
Improve

834 characters.

Improve

3 bullet lines, 3 paragraph breaks.

Description
Easy to scan
Good

4 bullet lines, 5 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Improve

6/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

6/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Fix

0 iPad screenshots.

Screenshots
iPad screenshots
Improve

3 iPad screenshots.

Good

4.86 average.

Ratings
Rating of 4.5 or higher
Good

4.81 average.

Fix

28 ratings.

Ratings
Enough ratings to be trusted
Fix

187 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Fix

Last update 702 days ago.

Freshness
Updated recently
Fix

Last update 366 days ago.

Fix

Generic notes: “New redesigned login and create link experience.”

Freshness
Release notes say something
Fix

Generic notes: “Expanded set of features to help you build your business!”

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

26 MB.

Reach
Reasonable download size
Good

148 MB.