Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Applause App
BILL Spend & Expense (Divvy)BILL Spend & Expense (Divvy)
Corporate cards + expense mgt.
12/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Corporate cards + expense mgt.”
7/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “expense”.
First paragraph is 407 characters.
Opens with a tight hook
First paragraph is 334 characters.
1,361 characters.
Enough substance
1,966 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.79 average.
360 ratings.
Enough ratings to be trusted
29,770 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “- General bug and stability fixes”
Release notes say something
Generic notes: “Bug fixes and performance enhancements.”
1 language.
Localised listing
1 language.
48 MB.
Reasonable download size
130 MB.