Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Applause App
UKG Wallet12/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Live The Life You Earned”
7/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 407 characters.
Opens with a tight hook
First paragraph is 373 characters.
1,361 characters.
Enough substance
2,524 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
23 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.75 average.
360 ratings.
Enough ratings to be trusted
25,244 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 316 days ago.
Generic notes: “- General bug and stability fixes”
Release notes say something
157 characters of release notes.
1 language.
Localised listing
1 language.
48 MB.
Reasonable download size
44 MB.