Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WTB Business Digital Banking
Online banking for businesses
Section by section
The numbers
Keywords in title + subtitle
Check by check
12/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Mobile business banking 24/7”
Has a subtitle
“Online banking for businesses”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “business”.
Adds new keywords
Repeats title words: “banking”, “businesses”.
First paragraph is 229 characters.
Opens with a tight hook
First paragraph is 199 characters.
359 characters.
Enough substance
449 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
5.00 average.
2 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 103 days ago.
Updated recently
Last update 159 days ago.
Generic notes: “Performance enhancements and bug fixes”
Release notes say something
Generic notes: “Version 3.17.4 • Bug fixes and performance improvements”
3 languages.
Localised listing
3 languages.
94 MB.
Reasonable download size
92 MB.