Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Black Knowledge
The Xpat AppBoth fight for
No overlap. These two are not chasing the same searches.
Only The Xpat App
15/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
Could not read the store page.
Has a subtitle
“Social Networking”
Could not read the store page.
Uses the 30 characters
17/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 301 characters.
1,210 characters.
Enough substance
783 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.36 average.
Rating of 4.5 or higher
4.83 average.
11 ratings.
Enough ratings to be trusted
388 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 30 days ago.
Updated recently
Last update 998 days ago.
219 characters of release notes.
Release notes say something
Generic notes: “This latest version includes bug fixes for an improved user experience…”
1 language.
Localised listing
1 language.
96 MB.
Reasonable download size
30 MB.